Late last night, Taylor Swift fulfilled the promise made on her social-media accounts earlier in the week by releasing a new single, “Look What You Made Me Do.” The song is an attempt to paint Swift as a Maleficent type coming into her evil own that also incorporates Right Said Fred’s “I’m Too Sexy” for whatever horribly misguided reason. (Right Said Fred’s Fred and Richard Fairbrass share songwriting credit on the song.) Then, earlier today Swift released a 20-second teaser for the song’s music video, which is set to formally debut at the MTV Video Music Awards this coming Sunday:
The song, about Swift’s longstanding feud with Kanye West, has issues of its own, and the suspiciously Lemonade-esque video—particularly the image of Swift standing, hands on hips, in front of a cadre of segregated dancers, in a defiant pose and shorts/fishnets combo reminiscent of Beyonce’s in her “Formation” video—is already the object of much ridicule online. Add the fact that Reputation is set to be released on November 10, the 10th anniversary of West’s mother Donda West’s death, and it looks like the only one this self-proclaimed snake has bitten is herself.