A whole bunch of YouTubers are trying to drink 2 liters of Diet Coke without burping

Full disclosure, right up front: The following videos might be too disgusting for precious A.V. Club readers, but we liked them, so we decided to go ahead and post them.

Now that the Cinnamon challenge has torn its way through the hearts and esophaguses of America’s YouTube youth, there’s a new and terribly uncomfortable challenge in town. This time, gustatory heroes are attempting to down a 2-liter bottle of Diet Coke in one sitting without burping. It sounds easy enough, but like drinking a gallon of milk in an hour, it’s apparently one of those things that the body just isn’t meant to do. From the looks of the videos below—including clips from competitive eaters Eric “Badlands” Booker and Pat “Deep Dish” Bertoletti—drinking a quick two-liter is not only painful, but, post-consumption, will cause the drinker to release the longest, loudest, most insanely disgusting burp. The whole thing looks terrible, but in that way where you almost want to give it a try. Those who do, please post a video in the comments below, because now we have to know.