After sparking a protest from the Parents Television Council and causing even MTV to have a momentary moral qualm, Skins has begun losing its sponsors faster than an average high-school girl loses all her inhibitions after smoking a joint, with several major campaigns backing away from the show and its growing controversy in the last week. Among the corporations that no longer want their fine products associated with kids doin’ it: Taco Bell, Wrigley, GM, and H&R Block (But who will do the taxes of horny teens now?) all pulled their ads after the first episode, and today it was announced that they’ve been joined by Schick, whose razors should certainly not be used to groom teenaged pubes for lovemaking, and Subway, whose suggestively foot-long sandwiches should definitely not be eaten in ravenous post-coital bliss.
Producer Steve Morrison, who oversaw the British Skins, says he has no idea why all his advertisers are bailing, adding that the show, “if one sticks with it beyond the few things that are being fixated on by detractors, should grow on the viewer and not be simply or principally outrageous.” Well, maybe when the drama really kicks in, and that one privileged smarmy dipshit helps his privileged horny dipshit friend lose his virginity to his privileged dipshit girlfriend while his privileged token foreign dipshit buddy cheers him on, all your advertisers will come crawling back?