Built To Spill: You In Reverse
Spy magazine once appropriated the term "refusenik" to describe entertainers who take themselves so seriously that they cease to entertain, and for a while, it looked like Built To Spill frontman Doug Martsch was going to become a refusenik first-class. After a string of bright, inventive Built To Spill records—peaking with 1997's cosmic Perfect From Now On and 1999's punchy Keep It Like A Secret—Martsch was frequently quoted in interviews as doubting his ability and desire to be a generation's alt-rock guitar god. His work with the band and as a solo artist turned turgid, with fewer epic solos and more dead-end experiments. There was even talk that he was planning on abandoning rock for reggae.