There have been many different representations of Santa in pop culture: the funny Bad Santa, the sociopathic, killer Santa, the unsettling mall Santa, the dreaded sexy Santa, etc. But thus far we've never had a sceney douchebag Santa–until Sprint/Palm invented him to help sell some kind of cell phone:
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Okay, just so we're clear: Before using that cell phone, Santa was a jolly, good-natured old man who lived at the North Pole and brought presents to all the children in the world. After using that cell phone, however, Santa morphed into a creepy young albino who can't stop talking about his stupid new cell phone and goes to sceney restaurants in LA where he tips the valet not with money but with a palm-size golden retriever. So apparently touching that phone unleashes unstoppable douchebaggery on even the most unlikely of people. How does the cautionary tale of Claus make you want to buy a phone?
I'm sure Sprint/Palm was going for "Cool Santa," but all of the cool signifiers they've chosen—that bright red suit, the fact that Claus is a DJ, "Call me Claus, man."–don't telegraph "hip" so much as they telegraph "unmitigated douche."