Check out a new video from Australian facial hair advocates The Beards

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The Beards are a pro-beard band—because that’s a thing now—from Australia that performs songs advocating for the proliferation and glorification of facial hair. The hairy gang has toured the U.S. and played SXSW earlier this year, bringing their down under message of hair up top to the masses. With a number of U.S. tour dates ahead, The Beards are premiering their latest hairy video on The A.V. Club today. “The Beard Accessory Store” tells the story of a shop owner and beard proponent who is forced out of business when his clientele starts shaving.