Despite Columbia toying with its Masters Of The Universe for over six years now, after which one hoped Columbia might begin to develop an interest in girls, the studio instead remains thoroughly attached to its He-Man movie. However, onetime director Jon M. Chu no longer wants to play, preferring his next G.I. Joe movie and even possibly the third Star Trek film—big-boy franchises that have guns and spaceships, not swords like babies like. So the studio will just find someone else who likes He-Man, beginning with hiring Terry Rossio to make up a whole new story for its Mattel dolls with Blasting Reboot Action. The way cooler Rossio knows swords are cool, having worked on both of Antonio Banderas’ Zorro films and all of the Pirates Of The Caribbean movies. And, from his experience on The Lone Ranger, he also likes working on beleaguered would-be franchises pushed through development hell out of sheer determination to take advantage of a faded nostalgia property, just like all the kids who aren’t chicken.