CosmoGIRL! (#1) (Periodical)

CosmoGIRL! (#1) (Periodical)

Last year, to great success, People magazine launched a self-explanatorily titled spin-off called Teen People. It's pretty easy to see why a slightly classier, ever so slightly more substantial variation on teen-celeb-oriented magazines like Teen Beat would find an audience, and in that capacity, Teen People has proven more or less innocuous. But can a version of Cosmopolitan aimed at teenage girls be a good thing? While it dispenses with ways to find your man's hidden erogenous zones and charts rating the celebrity asses of '99, there's not a whole lot here that the name CosmoGIRL! wouldn't immediately imply. Fashion tips compete for space with makeup tips and, not content with the usual astrology spread, CosmoGIRL! throws in a 32-page pull-out supplement. Having trouble attracting boys by being yourself? Well, look no further than the magazine's tips on becoming a boy magnet. Are you psychic? Well, are you? CosmoGIRL! helpfully includes seven ways to find out, alongside an article about a 13-year-old self-proclaimed psychic. (One time, she had a vision that her cat Lewis was meowing hungrily. When she returned home, her cat had no food!) Notebook looking a little bare? How about gussying it up with some of CosmoGIRL!'s Ben Affleck stickers, presumably the first in an ongoing sticker series highlighting Oscar-winning screenwriters and soon to include Ruth Prawer Jhabvala and Herman J. Mankiewicz. Still wearing beaded jewelry? Don't you know it's in the past? What's rising fast? Braille jewelry, of course. Little separates CosmoGIRL! from its teen-girl-magazine competition, which, given that there's plenty of them already, makes it seem harmless enough. But, as someone undoubtedly said in a pitch meeting, the CosmoGIRL! readers of today are the Cosmopolitan readers of tomorrow. Loaded… For Lads! must be just around the corner.

 
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