Terrence Malick’s The Tree Of Life snared the Palme d’Or at Cannes and boasts one of the biggest movie stars in the world; one assumes that it’s the rare prestige pic that has both the critical and commercial crowds all sewed up. Still, that leaves one other crucial demographic for Fox Searchlight to reach out to via its Twitter feed, essentially asking, “Hey Los Angeles, have you ever looked at one man’s intensely personal exploration of the many subtle forces and decisions that have shaped him, refracted through a larger sense of humanity’s place in the vast reaches of space and time? Have you ever looked at it… on weed?”[via Movieline]
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