Graphic-novel publisher wises up to movie hype

The impending February release of 300, a film based on the Frank Miller graphic novel of the same name, has more folks buying the book, and ICv2 observes that publisher Dark Horse is better prepared for the rush than it was when the same thing happened to Sin City and Hellboy.


….Dark Horse has been very aggressive in scheduling additional print runs for the
300 graphic novel. A tenth printing that will provide an additional 40,000 copies is set to arrive in late November and an eleventh printing is slated for January/February. Dark Horse has already sold over 88,000 copies of Miller's 300 since 1999 and by this time next year the 300 graphic novel… might just be the best-selling single volume historical graphic "novel" ever in the North American market.

Via The Beat.

 
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