How To Indicate Your "Hot"-ness, While At The Same Time Mocking The Idea Of Being Called "Hot":
1. If at all possible, be Paul Rudd. He's one of only a handful that can pull this off. Posessing that certain
2. Insist that they shoot you from above. And in the nude. But wrangle your own sheets: you are not a some primadonna that can't be bothered to artfully bunch linens around his/her own genitals.
3. Choose your pose carefully. The point is not to seduce with a coy look over a bare shoulder, or to tease with hints of skin, but to full-on assault us with your hotness. And, truly, nothing says "hotness assault" like "spread-eagle with an arm behind your head and boxers rumpled on the floor."
4. Hold a hand mirror, but don't even look at it. That's how hot you are.
5. Never stop smirking.
This is the funniest thing I've seen in Rolling Stone in a long time (apart from their profile of Tila Tequila, and I don't think that was supposed to be funny).
How was this picture not chosen for the cover?