Italians grapple with the convenience and cultural terror of a pizza vending machine

Here at The A.V. Club, we’re generally pretty skeptical of the latest poorly dancing, pumpkin-carving, wordlessly screaming developments in the field of robotics. That said, a newly unveiled pizza vending machine fills us with a sense of optimism for the future of our species that, unfortunately, doesn’t seem to be shared by its first customers in Rome, Italy.

The Mr. Go Pizza machine is a marvel of modern engineering. After a customer selects one of its varieties, which range in price from €4.50 to €6, the good Signore Pizza kneads, seasons, tops, and cooks a fresh pizza in three minutes. The whole process is visible through a little window. It’s great.

And yet, despite the miracle this technology represents, Reuters’ interviews with locals show that the development of an automatic pizza maker has prompted the kind of reactions that might be expected from someone suggesting a robot raise their baby. One man says Mr. Go’s pizza “looks good but it is much smaller than in a restaurant and there [are] less topping[s].” Another customer says “it’s OK but it’s not pizza” while a woman named Gina “rejected the concept outright.”