Billboard is reporting that Sean Combs–the rapper/producer most recently known as Diddy–will have to go by another name in the U.K. Turns out it was already the Age Of Diddy over there, or at least the age of producer Richard "Diddy" Dearlove. Diddy has agreed to rebrand his entrerprises in Dearlove's turf and "to pay Dearlove's costs, as well as 'significant' damages, Dearlove's lawyer said."
Could this mean we will soon enter a new, post-Diddy age here as well? Can Diddy be Diddy if he's not the universal Diddy? Answers to come…
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