: Jane

: Jane

During Jane Pratt's editorship at Sassy magazine, she achieved a sizable cult following for melding fashion-mag presentation with a Spin-style sensibility. Sassy was so successful that she has now returned to the publishing arena with her own slick, self-titled magazine. Jane only partially achieves its post-feminist goal: It's hard for any magazine to poke fun at the women's-magazine genre while still adhering to the format of its competitors. All the standard makeup/hair-care-product-endorsement sections are here, with editors attempting to liven up standard advice with annoying first-person irreverence: "Brown is the new black, whatever that means. But will it fly on your lips and nails? Personally, I'm a fan. You decide." And dreamy black-and-white fashion layouts populated by unknown models wearing relatively cheap clothes and sporting braces still promote the same old beauty ideal of mindless emaciation. Jane succeeds when it lets someone more interesting have the floor, with the exception of Ten Truths From Drew Barrymore, which include, "Beauty is a good thing." Patty Reuben pseudonymously contributes a fascinating article on the illegal radio station she runs out of her closet, but her understated hipness and social commentary mark the only real deviation from the fashion-mag status quo. Jane's first-ever last page reinforces the magazine's uneasy relationship with the beauty ideals it can't quite bring itself to undermine: Supermodel Linda Evangelista reveals her 10-step cappuccino instructions, scrawled in her own hand on a napkin. Is Jane subtly mocking a model's fussiness? Or is it really saying that beauty entitles you to make life a living hell for some poor Starbuck's employee?

 
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