Kalle Lasn, founder of the anti-marketing/pro-subvertising magazine Adbusters, is a "culture jammer," a person who believes that American culture has devolved into a vast, homogenized, multitrillion-dollar brand name. He's organized such provocative events as "Buy Nothing Day" and "TV Turnoff Week" to call attention to and protest our overarching consumer culture, the incredible pressure marketing puts on our minds, and the stresses consumerism exerts on the planet. He wrote Culture Jam to organize resistance against consumerism by "uncooling" brand names with a subversive "re-branding" program, organizing resistance against the all-pervading corporate and consumer cultures. It's extremely ambitious, but Lasn is not a small thinker, and it's hard to argue with his assertion that advertising is a preeminent social force or his bald statement that Americans buy too many things. His arguments aren't just emotionally compelling (when they aren't scary) but effectively reasoned and documented. Just as importantly, Lasn avoids the yawning pit of boring sociopolitical polemic by acknowledging that what he's proposing is not just radical but uncomfortable; he's not afraid to come off as a human being when, for instance, he acknowledges that he hates America's automobile-centric culture but loves his car. He gets into some prickly territory when he roundly condemns all capitalism and demands access to all airwaves, but Culture Jam isn't indefensible or, worse yet, preachy—and, agree or not, it doesn't damage his core message. That message is delivered with such sincerity, exuberance, good humor, and hope that it's a wonder Rupert Murdoch allowed it to be published.