Mad Men Season Four poster asks, "Who are we if we can't sit in an awesome Eames chair?"

In an image that—according to EW’s Michael Ausiello, anyway—is fraught with “exhibitionist subtext,” the just-released poster for Mad Men’s upcoming fourth season finds Jon Hamm’s Don Draper staring pensively out of the window of a new, notably empty corner office, probably thinking all sorts of deep thoughts about the slippery notion of identity. As creator Matthew Weiner told EW recently, the new season is all about “stripping away the things these people think define them,” which in this case would be cool mid-century furniture and well-stocked sideboards. Seems like Draper could have at least brought an ashtray from home.