Paul McCartney's new album, Memory Almost Full, has earned fairly solid reviews in the days leading up to its release. But the real test begins today as the album arrives on the shelves of its master, Starbucks, which released the record on its new Hear Music label. According to the Associated Press, the album will play continuously in more than 10,000 Starbucks around the world today (so that Starbucks' ever-so-tech-savvy customers can use directional microphones and Audio Hijack to swipe it?). The story quotes an expert thusly: "The energy has kind of gone out of the CD store launch, so you've got to go where (consumers) are, which is typically buying coffee at a Starbucks." Quick, let's all buy coffee there every five minutes today so that overstatement doesn't sound so clumsy.
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