The introduction of all-day breakfast might indicate the beginning of halcyon days for McDonald’s customers, but franchisees say it’s making their days (and nights) a Egg McMuffin-fueled nightmare. Yahoo Finance says a new survey of Mickey D’s franchisees is reporting that “the new menu is slowing down service, reducing average ticket costs, and causing chaos in kitchens.” Another described “people falling all over each other and equipment jammed in everywhere,” a phrase that could also be used to describe a McDonalds’-based porn parody.
Dozens of other franchisees made similar complaints, saying it was indicative of the “erratic, distorted, disorganized direction” the company has been going in recent years. One franchisee complains that “with the current labor pool in our area, we are struggling to have enough people to run the shift, much less add an extra person.” (Wonder why McDonald’s would have trouble finding people? Just because the pay is bad and the work stressful…) McDonald’s stands by the decision, which it says, “proves that we listen to and respond to our customers.” The all-day breakfast plan is an attempt to revive the fast-food chain’s sales, which have been declining over the past seven quarters.
The survey, which was put together by Nomura analyst Mark Kalinowski, queried 29 U.S. franchisees that collectively own 226 restaurants. McDonald’s has more than 14,000 restaurants in the U.S. alone, none of which appear to be owned by an ageless, tall, red-haired clown person.