Everybody knows that smoking is cool in part because the movies told us so, but now movie studios are teaming up to brainwash our youth into not smoking. Wha? Variety reports that six major studios will begin including antismoking public service announcements in youth-rated DVDs of films that include tobacco use. Paramount, Sony, Universal, Warner Bros., Fox and Disney will place public service announcements on DVDs of new releases that are rated G, PG and PG-13 under an agreement reached by California health officials, studio reps and the Entertainment Industry Foundation. For the past year, Walt Disney Studios has had its own program of antismoking PSAs, but joined the agreement late Thursday to feature the state-produced spots. Sorry tobacco companies, but with these new PSAs it looks like the salad days of peddling smokes to tykes are just about over. It's back to vandalism and premarital sex for coolness points, kids.
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