Music: Marc’s day one
With the dawning of another SXSW, so many questions come to mind: Is Kanye West going to make any of his rumored appearances? Is the bad economy going to mean less people and thus make for a more manageable week, kind of like what happened in 2002? Will I be able to survive with just a wristband, which doesn’t carry nearly as much power at club doors as the badges I’ve always had in the past? Will I be able to find the Red Bull Moon Tower and make out with a girl who looks like Sabrina from Dazed And Confused, or perhaps Christin Hinojosa herself? Will my bosses actually force me to walk down that deep, dark tunnel that is Twitter? Is Third Eye Blind’s performance on Saturday really going to include Joanna Newsom and the RZA? Will last year’s unrequited love for Rachael Ray blossom into a full-blown romance this year at her party on Saturday, thanks to this special media badge I need to remember to pick up on Friday? Will my NCAA tournament bracket be completely busted by the time I get back to San Francisco? And how many hours will it take for me to have my first slice of pizza?
As Bob Mould once sang, “Listen, there’s music in the air,” and that’s all I can think of as I walk through the airport and, later, down Lavaca toward this mayor’s media welcome event. Austin is in a constant state of construction, and as I pass a few spaces that once held unofficial SXSW day and night parties and are now legitimate businesses, I’m also reminded of that episode of Seinfeld where George parties with those models, and when he later shows Jerry the venue, it turns out to be an empty warehouse space. Or maybe I’m thinking of that Gossip Girl where Chuck goes back to that room where his father’s secret society congregated the night before. Or maybe I just didn’t get enough sleep last night. With no idea what the mayor of Austin actually looks like, I get to the party and find more people paying attention to the free drinks than whoever’s performing on the outdoor stage, and I find myself wondering if I can actually turn down a free bottle of tequila, which is located in my free portable Red Bull cooler (Sean says organizers have been calling it a “media kit,” which is kind of genius). I just don’t want to have to lug anything around tonight, and really, when was the last time a bottle of tequila in my back pocket turned out to be a good idea?
This year’s Levi’s/Fader Fort is out in the sticks (the old venue is now a real business), which takes me past a church that apparently doubles as a dental clinic and lots of locals who presumably have no idea what English electro-rocker Micachu looks like. Neither do I, since the line to get wristbands is out of control, though I do see a poster of last December’s issue of Fader with Kanye on the cover, pretty much confirming to me that he’s going to show on Saturday night. Finally inside, I catch three songs from Atlanta rapper B.O.B., who plays a rock song, then a rap song, and finally a rap-rock song. The songs are fine, but the real highlight is watching the drummer stand, spin, and take off his shirt without missing a beat. I’m also distracted by a new game I just came up with, which involves trying to decide if these ridiculously dressed people around me are ironic hipsters or just foreigners.
Two of my questions are already answered before I attend my first official SXSW showcase: Yes, this wristband is going to be trouble, just judging from the fact that it doesn’t come with one of those handy pocket guides replete with schedule and map. I’m told to just tear out the schedule in The Austin Chronicle, but without any addresses or maps on it, I feel like I’m about to compete in the SXSW version of The Amazing Race. Or something like that. Sorry for all of these bad TV references. Oh, and first pizza is had at 8:30 p.m., which is five hours after I landed. Austin pizza is usually pretty shitty, but this stuff (which I believe was touted as featuring beer crust) is actually very tasty. Or maybe I’m just famished. And exhausted from last night’s three hours of sleep.