My Year Of Flops: Inside Hollywood Edition, Case File 109: An Alan Smithee Film: Burn, Hollywood, Burn

Throughout the '80s and '90s, a corpulent, gargoyle-faced beast named Joe
Eszterhas reigned as the most hated man in Hollywood. While Billy Wilder put on
a suit and tie, headed to the office every day, and waited for phone calls from
studio heads that never arrived, Eszterhas scooped up multi-million-dollar
paydays for sordid pitches scribbled haphazardly on cocktail napkins.

Throughout the glory years, Eszterhas' disturbingly leonine mug adorned
many an aspiring screenwriter's dartboard. Along with Shane Black, Eszterhas
came to symbolize an era of greed and excess. Civilians who couldn't tell Sam
Fuller from Yosemite Sam were regularly assaulted with screaming headlines
about the latest Eszterhas or Black spec-script bonanza.

Becoming the poster boy for Hollywood excess engendered a Hamlet-like sense
of guilt in Black. A particularly fascinating passage in a 2005 Los
Angeles Times
profile of the writer-turned-director deals with the
strangest, most masochistic manifestation of this anguish:

Success had already taken a toll on [Black's] psyche.
"The biggest task I had to face was managing to believe that I in any way
deserved it," Black said of his swift rise, "especially in light of
all the people who had worked just as hard, as strenuously, but to whom it
didn't come quite so easily."

A falling out with his best friend in the mid-'90s only added to his
guilt. The man, whom he'd first met at UCLA, had decided he wanted to be a
writer too, but his career never caught fire. Black said "he was very
angered by my success," and several months after they stopped speaking,
Black received a letter. "[It] said, 'I still hate you, I don't want to
see you anymore, but here's a bank account number. Wire as much as you think
our friendship is worth into it.'"

Black, who sent the man a large sum, remains stunned. "I said, 'Is
this what writing does? Does it make you lose your friends? Make people hate
you?' "

Needless to say, that is a very un-Joe Eszterhas-like way to handle the
situation. I suspect that Eszterhas would have turned the tables on his former
compadre by sending him a huge bill charging him a steep fee—say $3 million
annually—for every year of unearned friendship selflessly provided to his
jealous ex-chum. If Eszterhas felt any anguish whatsoever over his gaudy good
fortune, it's probably because he felt grievously underpaid at $3 to $4 million
per bad idea.

In the Darwinian ecosystem of Hollywood, screenwriters occupy a position
just below the bottom; if they're allowed on film sets at all, it's generally
so they can serve coffee to production assistants. In the minds of executives,
screenwriters are to be neither seen nor heard. Yet Eszterhas continuously made
a public spectacle of himself, feuding with producers, stars, directors, and
most famously, super-agent Mike Ovitz. In a notorious bit of show-business lore,
the unflappable Ovitz reportedly responded to Eszterhas' threat to sign with
another agency by saying, "You're not leaving this agency. If you do, my
foot soldiers who go up and down Wilshire Boulevard each day will blow your
brains out."

Screenwriters are replaced and re-written on an hourly basis. Yet
Eszterhas had the brass cojones to insist that his words were sacrosanct. Like
his hero, Paddy Chayefsky, Eszterhas angrily demanded that his precious, precious
dialogue couldn't be altered or re-written. Eszterhas wasn't about to let
Johnny Improv or Joey Script Polish change a lovingly crafted line like "Well,
she got that magna cum laude pussy on her that done fried up your brain!" with
something less soulful or authentic.

In his characteristically self-indulgent memoir, Hollywood Animal, Eszterhas posits himself as the conscience of
screenwriterdom, a proud culture warrior who used the power he accrued writing
about ice-pick-wielding lesbian serial killers and plucky prostitutes to
single-handedly win a place at the table for long-suffering scribes.

Eszterhas took it upon himself to elevate the screenwriter's status in
Hollywood by being as obnoxious, greedy, and power-crazed as any director or
actor. He expected his fellow ink-stained wretches to erect statues of him in
tribute. Instead, they burned him in effigy.

So if Eszterhas was/is arrogant, publicity-hungry, ridiculously expensive,
and mindlessly confrontational, why did Hollywood indulge him and his
Texas-sized ego for so long? The answer, not surprisingly, is money. For far
longer than logic would dictate, studios treated Eszterhas as the King Midas of
screenwriting, a magic man with a roster of iconic hits to his name: Flashdance,
Jagged Edge
, and Basic Instinct. Besides, in Hollywood, success begets success: studios began paying Eszterhas $3
million for every glorified airport paperback of a script he churned out
because, gosh darn it, everyone else was doing it. It's that lemming mentality
that creates monsters of id and ego like Eszterhas, and sustains them through
flop after flop.

But as the '90s wore on, folks began to notice that the most expensive
scripts (Showgirls, One Night Stand, Jade, Last Action Hero) had a curious way of turning into the most
expensive flops. A quick glance at Eszterhas' filmography reveals a few big
hits, but also an alarmingly high rate of failures, both high-profile (Showgirls,
Jade, One Night Stand, An Alan Smithee Film: Burn, Hollywood, Burn
) and less so (F.I.S.T, Big Shots, Checking
Out
, Nowhere To Run). By the time 1998's An Alan Smithee Film:
Burn, Hollywood, Burn
hit theaters, it had
become glaringly apparent that Eszterhas didn't possess a magic formula for
box-office bonanzas. He was just a prolific hack who pumped out a mess of
tacky, incredibly commercial scripts, some of which hit, but most of which
missed.

Burn Hollywood Burn, today's entry
in My Year Of Flops, is both the film that effectively killed Eszterhas'
screenwriting career, and the ultimate expression of its creator's lovingly crafted
persona as a sharp-witted working-class outsider intent on beating Hollywood at
its own dirty, loaded game. Eszterhas wasn't technically the
director—that "honor" belonged to an ancient husk named Arthur
Hiller—but everyone knew it was Eszterhas' baby. His ugly, ugly, hateful,
hateful baby.

Eszterhas was finally going to stick it to the loathsome Hollywood
phonies who made him rich and famous beyond his wildest dreams. But by 1998, his
star had fallen precipitously, as evidenced by the low-wattage nature of the
film's cast and crew. In 1972, teaming Love Story director Hiller with Burn Hollywood Burn stars Eric Idle, Ryan O'Neal, and um, perma-tanned
Hollywood survivor Robert Evans would have qualified as quite the coup. In 1998,
it more or less meant "our top 10 choices all passed, then Jan-Michael Vincent
gave us a tentative 'maybe,' but ultimately couldn't squeeze the film into his
comic-book convention schedule."

Eszterhas and Hiller's loving catalog of lazy show-business clichés
concerns the sad fate of Trio, a
high-concept, $200 million buddy movie pairing Sylvester Stallone with Whoopi
Goldberg and Jackie Chan. Not surprisingly, the filmmakers resorted to Chan and
Goldberg—who, let's face it, has always been a huge action-movie draw, as
evidenced by such super-hits as, uh, Burglar, Jumping Jack Flash, and that
direct-to-video movie she did with the talking dinosaur—after Arnold
Schwarzenegger and Bruce Willis wisely passed.

A clearly embarrassed Idle plays Trio's
tormented director, Alan Smithee, a revered editor who resorts to drastic
measures once he sees how the studio has butchered his creation in
post-production. Idle's Smithee longs to take his name of the turkey and
replace it with a Guild-approved pseudonym, only—here's the high-larious
part—the Guild-approved pseudonym is Alan Smithee! So the official fake name is the character's real name!
Are you laughing yet? Busting a gut? Short of breath from a solid hour of non-stop
guffawing at that inspired twist?

Now here's the even more hilariouser part: In what is very transparently
not a stupid, stupid gimmick to raise interest in a terrible film, Hiller was
so unhappy with the way the film was edited that he had his name taken off it
and replaced with—are you ready for this?—Alan Smithee! So An Alan Smithee Film: Burn Hollywood Burn is technically directed by Alan Smithee! The
director's guild was so delighted by the filmmakers' antics that they
officially retired the "Alan Smithee" pseudonym after the film's release, no
doubt out of abject shame.

[pagebreak]

The film takes the form of a mockumentary that treats every lazy show-business
cliché as a piece of profound existential wisdom. In a bravura display of
subtlety and understatement, the film's principal characters are introduced
with graphics stating their names and salient characteristics. Richard Jeni's
scheming Hollywood player, for example, is introduced thusly:

Jerry Glover

* President, Challenger Films

* Moron

* Liar

* Nickname—The Dwarf

* Wimp

Ryan O'Neal's producer, a sleazy, whoring, hypocritical amalgam of Jon
Peters and Don Simpson, meanwhile, receives the following introduction:

James Edmunds

* Veteran Producer

* Slept In The White House

* Liar

* Academy Award Winner

* Scumbag

That isn't satire. Those are schoolyard taunts. It's the equivalent of
taking out full-page ads in Variety decrying
your professional enemies as poopyheads and stupidfaces. Ah, but schoolyard
insults aren't the only weapons in Eszterhas' satirical arsenal. Apparently a
small child explained the concept of "sarcasm" to him as well, since Jackie
Chan is introduced as a "linguist" and a "scholar" and Stallone is hailed as a
"superstar," "rocket scientist," and "brain surgeon."


But Eszterhas saves his most of his vitriol for women, who are uniformly
depicted as star-fucking whores, ball-busting shrews, or most damning of all,
Whoopi Goldberg. Then again, maybe I'm just being overly sensitive, since
here's how Eszterhas sums up my oft-reviled industry:

The Media

* Hyenas

* Maggots

* Sluts

* Lowlifes

* Scum

Boy, has he got our number! That ought to silence the critics. But back
to the hilarity. After witnessing the mess the studio has made of his film,
Idle takes the only print of his $200 million movie hostage and threatens to
burn it unless he's allowed to re-edit it. Idle quickly and believably becomes
a national celebrity, popping up on Larry King Live and the front cover of a New York Times parody Eszterhas has hilariously re-titled New
York Slimes.
Get it? 'Cause they're so
slimy! The grey lady isn't the only publication taking it on the chin:
Eszterhas has cunningly re-dubbed Rolling Stone as "Rolling Phone" (which doesn't even really make any sense) and Newsweek as "Newsleak."

While O'Neal and Jeni conspire to get their blockbuster back, Idle goes
into hiding and joins forces with angry black filmmaking team "the Brothers
Brothers" (played by Coolio and Chuck D, who also provided the film's dreadful
score). The brothers' wacky surname sounds suspiciously like a joke purloined
from In Living Color, because it is,
only this time, the Brothers Brothers are a parody, in theory at least, of the
Hughes Brothers instead of the Smothers Brothers.

The Brothers Brothers subplot allows the filmmakers to explore satirical
ground that makes the excess and duplicity of Hollywood seem positively virgin
and untouched by comparison: the cultural differences between blacks and

whites. See, white people be all, "I say, that new John Tesh album is quite
delightful," and the brothers are all "I be straight kicking it in the hood, yo."
'Cause they're cool, ya dig?

In his zero-star review of the film, Roger Ebert adroitly compares it to
the video tributes PR companies put together for retiring bosses. It has the
smug, self-indulgent feel of an inside joke. If it were a winking video
tribute/roast put together by Eszterhas' agent in recognition of the millions
he brought to the agency, it'd be easier to accept uncritically, but it does
not even begin to hold up to the scrutiny that comes with putting a real, live
film before critics and audiences.

Smithee is a terrible, terrible
film: smug, hateful, joyless, and condescending. Yet re-watching it a decade
after it first crashed and burned, I found myself warming to it ever so
slightly. For beneath all the childish taunts and heavy-handed jibes is a
grudging admiration for Hollywood and the parasites and glorified con artists
at the top of its food chain. Eszterhas might hate the Don Simpsons and Jon
Peters of the world, but he also clearly admires their 24/7 hustle. Similarly,
he depicts Evans as a creepy whoremonger who insists on being called "Daddy" by
his well-compensated partners because "incest turns them on." But he's also
drawn with a certain warped affection. Here and elsewhere, Evans comes off as a
slickster so phony that he somehow transcends phoniness and becomes achingly,
poignantly sincere. In a fakey, artificial, show-biz sort of way.


Smithee more or less marked the
end of Eszterhas' career as a big-money Hollywood scribe. He then turned his
attention to writing wildly self-indulgent memoirs like Hollywood
Animal
and The Devil's Guide To
Hollywood: The Screenwriter As God!
Though
I wouldn't describe what Eszterhas does as writing: He's teasing mah dick! Also
it must be weird for Eszterhas to now have a job where people don't cum on him.
Sorry 'bout that, I had to shoehorn my Showgirls references in there somewhere.

Ah, Showgirls, Eszterhas' timeless
masterpiece and the giddy apex of his lifelong love affair with vulgarity. I
think Showgirls is one of the
greatest films ever made, but like so many of its apologists, I give all the
credit to Paul Verhoeven, a subversive genius whose filmography is as studded
with warped cult classics as Eszterhas' is riddled with opportunistic crap. Yet
Eszterhas deserves at least part of the credit for Showgirls. It is his glorious, glorious dialogue I find myself
quoting constantly.

On the basis of Showgirls alone,
I'd argue that Eszterhas deserves at least one more shot at big-time Hollywood
filmmaking. Given Hollywood's warped ways, it seems somehow fitting that 13
years on, Showgirls, the biggest
and most public failure in Eszterhas' checkered career, now stands as his
greatest triumph. But I wouldn't hold my breath waiting for a Showgirls-like critical reappraisal of Burn,
Hollywood Burn.
It's an ugly duckling that
stubbornly refuses to turn into a swan.

Failure, Fiasco, or Secret Success?
Fiasco

 
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