TV critics just received this e-mail from The CW:
The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen "90210" for any media in advance of its premiere. We're not hiding anything . . . simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time.
Hey, remember when that Psycho remake didn't screen for critics with the excuse that this would enable critics and audiences to discover it together? Not sure why that's coming to mind all of a sudden.
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