From PR Newswire:
Oprah Winfrey, chairman of OWN: THE OPRAH WINFREY NETWORK, today announces new original programming for the channel's January 1, 2011 launch to members of the advertising and media communities at New York's Jazz at Lincoln Center. Five new series are joining the 10 previously announced, for a total of 15 original series coming to OWN.
"My vision for OWN is to create a network that inspires our viewers and makes them want to be who they are on their best day," said Ms. Winfrey.
And obviously the best days are spent sitting around watching hour after hour of OWN, right Oprah? Of course right. OWN: Because Oprah owns the entire concept of inspiration.
Still, OWN is much subtler than Oprah's original names for her network: MINE ALL MINE: Oprah TV, and GOD: The Oprah Winfrey Network.
So how will OWN totally own its viewers?
"We want to provide our audience with the tools to awaken, become more alive, and connect to what really matters to them in a fun, engaging, and entertaining way," said Christina Norman, chief executive officer, OWN.
You see the description on the back of a bottle of Neutrogena Morning Burst exfoliating cleanser, Oprah and the CEO of OWN see a promising strategy for a television network. Inspiration really is all around us!
OWN will energize you, awaken your senses, and unclog your pores with its incredible roster of programming. But nothing will help you strip away dull, dirty skin and reveal your inner radiance like Oprah's own show on OWN, Oprah's Next Chapter. In a recent study*, 4 out of 5 women saw a decrease in fine lines and wrinkles after just two weeks of watching Oprah's Next Chapter!
*Not an actual study.
After 25 years and 28,000 guests, Oprah is saying goodbye to "The Oprah Winfrey Show," but NOT goodbye to what she loves to do. In OPRAH'S NEXT CHAPTER, she'll have more riveting conversations with the people we all want to hear from, in some very unexpected places. Oprah's getting untethered from the chairs, opening up her world and taking you with her. From the Taj Mahal to her beloved oak tree, the Great Wall to her own teahouse, it's a whole new kind of Oprah show. If she can dream it, she'll do it! This one-hour regular series is produced by Harpo Studios.
Yes! How long have we waited for this joyous day? After years of being anchored in place by those terrible, terrible chairs, Oprah's moorings are going to be cut so that she can finally, finally float up through the retractable dome of Harpo Studios and fly out into the great big world, like a Macy's Thanksgiving Day Parade balloon let loose to roam the beautiful blue skies. Oh wonderful day! Oh Oprah's day!
And it's true: we've all wanted to hear from Oprah's beloved oak tree for quite some time. (Nice get, Oprah!) Her conversation with the Great Wall of China will no doubt become the entirety of the geography curriculum in most schools by 2012. Thank you, Oprah for never leaving our televisions.