When you think Batman, you probably don’t think “high-fat, low-nutrition diet.” Luckily, you are not JT Network, the company that owns a string of officially licensed DC Comics retail stores throughout Asia. Now that it has entered the lucrative market of selling clothing and assorted knickknacks based on DC Comics superheroes, it’s also expanding the very marketable idea of making crappy burgers, stamping the Batman logo on them, and charging a few more bucks for the privilege of shoving then down your gullet.
“Real heroes never die,” the cool graffiti tag below the counter reads, but they for sure order an official Aquaman Justice Jumbo Prawn Cocktail for $12. The company already has two DC Comics Cafes in Malaysia, but they’re opening a third outlet in Singapore on September 1. The store recently offered a sampling of its upcoming fare, including Superman Man of Steel BBQ Chicken Burritos, the Dark Knight Mini Wagyu Beef Burger (with the aforementioned black bun emblazoned with a Bat-symbol on top), and even bottles of water stamped with your favorite superhero logo. Apparently, DC superheroes love to fight every villain except the encroaching cross-promotional synergy of established brands into every conceivable outlet. (Though there will likely soon be a food item with a quickly capitalized-upon anticapitalist hero—perhaps the Occupy Your Stomach pretzel bites, topped off with a sweet #BlackLiquoriceMatters candy treat.)
As Comic Book Resources points out, the other locations already feature “everything from Superman pancakes and a Wonder Woman turkey roll to Batman pizzas and Green Arrow mint tea.” (You can see more photos over on their site.) Though somebody should really be fired for that Green Arrow mint tea thing, because the last time I checked, it wasn‘t Green Arrow who wore a ring with this logo: