Echoing both its campaign for District 9 as well as the consensus of most film critics, here is Sony’s current marketing strategy for The Smurfs, a movie that revives a nostalgic franchise for modern audiences, then cheerily mocks them for actually coming to see it. If you're not already put on guard by the lack of positive reviews—save the sporadic “harmless,” “not half-bad,” and “not a cinematic travesty” rave—perhaps these will get the message across? [via Vulture]
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