Aaron Sorkin may think you're stupid, but NBC just thinks you're entertained. The network announced today that it has ordered a full season for Sorkin's Studio 60 On The Sunset Strip, which seemed to be one schmaltzy, over-written episode away from cancellation.
Why renew? Could it be Matthew Perry's neurotic charisma? Cast chemistry? The idea that it's more interesting–and just as funny (not in a good way)–as Saturday Night Live? That guy from Thirtysomething finding steady work again? Nope. Says NBC:
"Studio 60 on the Sunset Strip" is averaging a 4.0 rating, 9 share in adults 18-49 and 9.8 million viewers overall (through November 6) and has increased its rating week-to-week in 18-49 with each of its last two telecasts. "Studio 60" has consistently delivered some of the highest audience concentrations among all primetime network series in such key upscale categories as adults 18-49 living in homes with $75,000-plus and $100,000-plus incomes and in homes where the head of household has four or more years of college.
Coincidentally, the above will comprise some of Steven Weber's lines on next Monday's episode.