This long, dense, complex documentary by German filmmaker Hermann Vaske is an exploration of two important questions: What is the difference between art and advertising? And what makes advertising work, if it really does? Dennis Hopper introduces each segment before, thankfully, disappearing to leave the viewer with a series of commercials, interviews with commercial directors, and reactions from various and sundry experts. Anyone with the advertising resistance required to live in this decade probably won't form any new opinions, but Vaske presents his material in such a calculated, clever fashion that it's impossible not to be drawn in. Advertising creators and artists are both given enough rope with which to hang themselves, and by the end of the process, so many contradictory opinions, images, and rationales have been shown that you will be both highly amused and forever immune to almost anyone's marketing schemes. It's hard to say which side-effect is better.