Tom Connor & Jim Downey: re>WIRED
One look at this slickly styled little booklet and you know it's a knock at WIRED magazine, that self-important, glossy pied piper of cyberdom. Open it up and rifle through it, and the illusion is maintained; this one-shot parody is a perfect graphic imitation of that which it mocks. As well it should be, seeing as how re>WIRED is a side project of the WIRED staff, who probably just tossed together a bunch of old graphics and layout. They also sold space for a brand-new, non-parodic Tanqueray advertisement on the back cover, which is symptomatic of the main problem with this not-too-cruel slam. Perhaps because this is self-parody, the people involved didn't exercise the cruelty and ruthless criticism that are often necessary for effective satire. They spend all their energy making fun of WIRED the magazine, not WIRED the "computers are more important than people" demographic. They also take a few potshots at folks the regular mag would like to trash but can't: The cover story is a phony interview with Bill Gates concentrating on how to pick up cyberbabes. Less of this, less involvement from people close to the subject of the humor, and more parodies of WIRED's readership would have made this more than good-looking, mildly interesting eye candy.