While most Americans can only dream of finding the legal means to oust Trump, a Toronto hotel has just ended its association with the sherbet-colored loudmouth. Bloomberg Politics first reported on the story of the Adelaide Hotel Toronto (as it’s currently named) paying millions of dollars to get out of its licensing deal with the Trump International Hotel & Tower brand in late June. The dissolution is part of an overall plan to revamp the property, which is owned by JCF Capital ULC. At the time, Bloomberg indicated Trump’s name could be removed from the building as early as August 1, but those five letters were scraped off on July 18, a full two weeks ahead of schedule.
The former Trump Tower stood in Toronto’s financial district for nearly six years before the decision was made to dump the brand. Apparently, many of the condos within went unsold, which has been attributed to Toronto’s progressive citizenry; the hotel had been the site of many protests over Trump’s anti-Muslim, anti-immigrant, anti-everyone-but-Ivanka-really policies. The Adelaide Toronto will eventually be made over under the auspices of Marriott’s luxurious St. Regis brand.