It's no secret that every move we make is constantly being watched by Ashton Kutcher in his custom stake-out van for possible inclusion in a terrible hidden camera show. That's a given. But even if we somehow manage to avoid Kutcher's strategically placed lenses, our actions are most likely still being captured, maybe by tv scare journalists who idolize Chris Hansen, or Howie Mandel, or even Pizza Hut:
Wow. High-fructose-corn-syrup-free sauce. It just sounds so clean, so natural—as if the tomatoes were squeezed by the hand of God himself.
I don't work at Sterling Cooper—I don't even work at the knock-off Sterling Cooper staffed by Ed (of Ed fame) and Will (of Will & Grace) fame—but this commercial is a terrible idea. Not only is it highly annoying, but it's also highly counterintuitive. By proudly touting the fact that Pizza Hut has finally managed to make a "natural" pizza without high-fructose corn syrup and pepperoni laced with thousands of artificial ingredients, Pizza Hut is only drawing attention to the fact that all the other pizzas they've sold for decades are thoroughly unnatural. Following the logic of this commercial, other Pizza Hut pizzas were basically cardboard discs swimming in high-fructose corn syrup, grated plastic cheese, and all the man-made chemicals they can squeeze into a pepperoni casing. (Also TV chefs frequently have stacks of pizza boxes in their TV kitchens whenever they're going to make pizza—but that's beside the point).
They might as well just divide their menu into two parts: Reduced-Garbage Pizzas (i.e. The Natural), and Hot, Steaming Total Garbage Pizzas (i.e. everything else).