It's an indisputable fact that 500,000 new Tumblrs are launched every day. (Note: fact is made-up.) It's just so easy: You click on a thing, type a different thing, and you're ready to post for about one day before losing interest. It should be their slogan!
From the clutter, though, three sites have risen to veritable platinum Tumblr status: lasted two days or more, with user submissions to boot. This has been a boon week for cockamamie ideas.
It doesn't get much more cockamamie than No One Man Should Have All That Flour, a site that rethinks Kanye West lyrics, many from My Beautiful Dark Twisted Fantasy, to be about food. You know, things like, "No one pan should have all that flour / The stock’s cookin’, I just count the hours / Roast chicken, the drippings mixed with flour / (21st tasty gravy pan)" The theme gets exhausting after a bit, but it's unexpected enough to warrant the creation of the site in the first place. Plus, they used this sweet-ass Onion graphic:
Pets Looking Out The Window At Snow, like many Tumblrs, leaves nothing to the imagination with its title. It's quite literally a bunch of photos where cats and dogs (mostly) stare pensively out the window. It should be really boring. It should. But staring at photos like the one below, I can't help but wonder: "Is this a rare glimpse of a cat grappling with its own ennui?" Really makes ya think.
The folks behind Things Real People Don't Say About Advertising have clearly sat in on a lot of client meetings at ad agencies, where phrases like "value proposition" and "can you Photoshop out that iStockphoto logo?" exist in captivity. The site juxtaposes things like "If only the font was a bit bigger, I would have bought it!!" over images of happy people doing generic things (as found in 99 percent of advertisements). The effect is both a meta-commentary on the sad state of Internet ads, plus hopefully a way of advocating for better ones. At the very least—very—it's a way to mock dumb marketing execs and all their "hard work."