Two crappy-looking comedies adopt the same crappy advertising tagline

According to Variety the tagline "Love blows" appears in advertising for the latest "Ben Stiller has to learn not to be so uptight" romantic comedy The Heartbreak Kid and Good Luck Chuck, perhaps better known as "that one shitty Dane Cook comedy where Jessica Alba keeps falling down in the commercials." How did this happen? "Rival studios often rely on the same outside vendors, and campaign elements get recycled," Variety reports. Do the studios also use the same outside vendors for dumb, interchangeable romantic comedies?

 
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