Tyler Perry takes a shine to the Old Spice guy, gives him the lead in next Madea film

The already-meteoric rise of Old Spice pitchman Isaiah Mustafa just got a lot more meteoric-y: Having previously landed a role in Tyler Perry’s For Colored Girls Who Have Considered Suicide When The Rainbow Is Enuf, Mustafa recently told The Hollywood Reporter that he’s now been pulled off the film and promoted instead to playing one of the leads in Madea’s Big Happy Family. In the upcoming comedy—which probably finds Perry’s drag alter ego Madea dispensing tough love at a family reunion or possibly funeral or, what the hell, a bat mitzvah, or hey, maybe it’ll turn out they’re all really in Purgatory or something—Mustafa plays a guy who is “struggling with his marriage and family relationships,” as the men in Tyler Perry’s films are wont to do. For his part, Mustafa says he has no idea why Tyler Perry would suddenly take such an interest in his career. Guess there must be some sort of higher power at work here.