Warner to experiment with "new" "Six-Pak" release format

In the latest instance of big labels throwing comical life preservers at physical formats, Warner Music Nashville announced today that it'll experiment with releasing new music in multiple six-song installments, instead of in full albums. In other words: Congrats, major labels, you've discovered what EPs are again. According to Billboard, the first artist to get the "Six-Pak" treatment will be country singer Blake Shelton. He'll put out one six-song CD in March and another in August.  The report doesn't have any information on how the (sigh) "Six-Pak" will be priced, but it sounds suspiciously like a way to make people pay twice for the same amount of music and double the amount of chintzy plastic crap in the glovebox.

 
Join the discussion...