Wendy’s social team has had a big 2017, finding its off-handed dismissal of a troll suddenly picked up on as a feel-good reverse David and Goliath narrative, in which a corporate behemoth steps on a tiny troll and everyone cheers because fuck trolls. Since then, the Wendy’s team has gone full-on shit-poster, eagerly getting in other companies’ mentions and even running a Super Bowl ad campaign based on shit-talk. Make fun of our baked potatoes at your own goddamn risk, they seem to be saying.
That tonal shift has lead some viewers to re-envision Wendy’s red-haired, wholesome mascot as instead a smug, shit-talking anime girl. The fit is… natural.