Barbie is now streaming, and then some

Good news, Barbie fans: the biggest blockbuster of the year is now streaming on Max. This concludes the year’s victory lap for Greta Gerwig’s monster hit, which grossed over a billion dollars worldwide at the box office, is already breaking nomination records for awards season, and became a complete cultural phenomenon. It’s only appropriate, then, that Max makes a real meal out of the film coming to the platform, with lots of bonus features to thrill and delight subscribers.

Yes, Max is going temporarily pink to embrace Barbie fever, as well as adding new Barbie profile icons and an entire Barbie Land Collection. That includes newly curated lists “Every Night is Girls’ Night” (with titles like Gossip Girl and Sex And The City), “More From the Cast” (with Ryan Gosling’s Blue Valentine and America Ferrera’s Real Women Have Curves), “This Barbie Is…” (with shows like Veep and The Nanny), “Mojo Dojo Casa House” (with home improvement shows) and “I Am Kenough” (with titles like Barry and Good Will Hunting).

There are also exclusive “Behind the Sequins” featurettes like “Becoming Barbie” with Margot Robbie; “Barbie Transportation Scenes” which reveal the crafting of Barbie and Ken’s journey to the real world; “Greta’s Vision” about Gerwig’s approach to bringing Barbie World to life; a behind-the-scenes look at the “I’m Just Ken” music video, “Musical Make-Believe” behind-the-scenes looks at the Disco scene, the Ken Battle, and Ken’s Ballet; and a “We Are Barbie” segment where the stars “discuss what makes each of their Barbie characters unique.” There’s even an “interactive component” called “Let’s Play Dress Up” where users can “hover over icons such as lipstick and high heeled shoes” which, when clicked upon, will surprise users with their next title to watch.

Max is also premiering a new version of the film, Barbie With ASL, which was created using “research and feedback from the Deaf community, as well as counsel from community leaders,” per a press release from the streamer. This version features interpretation from ASL performer Leila Hanaumi. All in all, if you’re not tired of Barbie yet, there’s lots more Barbie to enjoy in Barbie Land. Bon voyage!