Over 27 million people tuned in to watch Beyoncé on Christmas (and some football too)

Netflix's full gameday reached over 65 million US viewers.

By Emma Keates | December 27, 2024 | 9:58am

Photo: Netflix

Aux News Beyoncé

Over 27 million people tuned in to watch Beyoncé on Christmas (and some football too)

Introducing Endless Mode: A New Games & Anime Site from Paste

Read our announcement | See the 10 Best Games of 2025 (So Far)

It’s easy math: Beyoncé + football = lots and lots of viewers. Netflix screwed up some things about their first live football broadcast—the minor glitches and audio delays were so expected that even Queen Bey winked at them in a promo video for her performance—but the streamer got that one thing absolutely right. According to the platform, over 65 million people tuned in to watch their Christmas gameday special, with an average of 24.3 million viewers for the Ravens-Texans game and 24.1 million for the Chiefs-Steelers game earlier in the afternoon. That makes both games the most streamed in US history, according to Nielsen.

But while there were a lot of eyeballs on the players, there were—naturally—even more on Beyoncé. According to Netflix, viewership for the Ravens-Texans game peaked during her halftime show, with over 27 million viewers tuning in to watch the Queen’s first-ever live performance in support of Cowboy Carter (including a sweet cameo from her daughter, Blue Ivy). With all the Texan imagery in the album, one might wonder if it gave one of those teams a bit of an unfair advantage, but apparently not. The Baltimore Ravens declared “This ain’t Texas” with a conclusive 31-2 victory. (The first game went to the Chiefs 29-10.)