Greta Gerwig had to pursue Ryan Gosling for a year before he started feeling the Ken-ergy
Ryan Gosling was initially reluctant to sign on for Barbie, but Gerwig was "confident" he would play the role

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It may be hard to believe now, in a post-2022 “Ken-ergy” press tour (which was actually a The Gray Man press tour) world, but the world’s biggest Barbie supporter Ryan Gosling was once extremely hesitant about fully embracing his bleach blond alter-ego.
In a recent, lengthy New York Times Magazine profile on Greta Gerwig and all things Barbie, Gosling’s Ken gets a special shout all the way down at the bottom, which, as writer Willa Paskin makes sure to note, is “very Ken.”