Ryan Gosling helped kick off the 43rd season of Saturday Night Live with a sketch about a man who was haunted by some of the design choices for Avatar. No, not the “nipples on a non-placental mammals” thing, but the decision to use a no-frills font like Papyrus for the logo. There’s nothing really wrong with Papyrus, but when you’re pouring money into the project elsewhere, why not spring for a proper logo?, Gosling’s character wondered. Even worse, there are currently no plans to revise it—at least, not for the first of four planned sequels.
You’d think the sketch might hurt the feelings of Papyrus creator Chris Costello, but he was actually pretty amused by the whole thing. As CBS News reports, Costello received a ton of emails after the SNL broadcast, so he watched the sketch. “I took a look at it and me and my wife were like cracking up, I mean we couldn’t stop laughing. It was one of the best things I’ve seen,” Costello said. Besides, he thinks “it’s a well-designed font, it’s well-thought out.”
Given the opportunity to expand on the creation of what will probably be known as the Avatar-logo font going forward, Costello said he was inspired by his Bible studies to create the ancient-looking script. But now that it’s on every computer in the world, according to Costello, he does think it’s a bit overused.