Wicked is defying fans not to buy its merch

If not-so-magically turning your house green and pink sounds inspiring to you, here’s an exhaustive list of all the brands that can help you do it:

Beis, Bombas, Cambridge Satchel Company, Camilla, Daniela Villegas, Eugenia Kim, Lingua Franca, Naeem Khan, Pyrrha, Rebecca Minkoff, Swarovski, Sydney Evan, Voluspa, Accessory Innovations, Aykroyd TDP, Brand Alliance, Bioworld, Cakeworthy, Caprice, Crocs, Ground Up, High IntenCity, High Point Design, Hybrid, Kipling, Lola + the Boys, Loungefly, Mad Engine, Poetic Brands, Sahinler, Sunstache, Vera Bradley, Aekyoung, Beekman 1802, Blissy, Conair, Dreamtex, Franco, Hunter Price, Hygge & West, LUSH, Maxwell & Williams, Makeup Eraser, Manyo, Wet Brush, Zaks, Mattel, LEGO, Bitty Boomers, Build-A-Bear, Chasing Fireflies, Disguise, Fisher-Price, Funko, Hallmark, Harper Collins, Hasbro, Hunter Leisure, Insight Editions, JAKKS Pacific, Jazwares, Kid Designs, The Noble Collection, Theory 11, Random House, Ravensburger, RMS International, Rubber Road, Rubies II, Snapco, Spin Master, ALDO, Amazon, Bloomingdales, Box Lunch, Cotton On, El Corte Inglés, Forever21, Kohl’s, H&M, Her Universe, Hot Topic, JCPenney, Kiabi, Liverpool, Primark, Roots, Target, Walmart, and Universal theme parks.

…oh my.

It’s clear that Universal is trying to make this into the next Barbie, at least from a branding perspective. (You’d be forgiven for not noticing it in the mess above, but Mattel is listed as a partner so there are probably actual Wicked Barbies coming down the pike.) But despite the obvious merch tie-in opportunities for that film, part of the fun of the whole Barbenheimer phenomenon was how organically it sprang up—it was the two-blockbuster weekend, not the merchandise, that captured the zeitgeist. You’d need a real magic wand to recreate those conditions, but that clearly isn’t stopping Universal from trying. They’d better hope the movie actually flies with audiences come this fall.